Fashion Nova Just Dropped Nova Beauty
Hey sis, boy do I have some interesting tea for you! Today, October 21, 2020, I peeped a new tab at the top of the Fashion Nova site entitled, beauty. And bay bay I was low key kinda shook to find out that Fashion Nova will now be acting as a beauty retailer under the name Nova Beauty.
The new beauty extension offers makeup, skincare, haircare, nail care, and bath and body products making it the perfect competitor for Riley Rose, Forever 21’s beauty brand. They offer an interesting roster of beauty brands like Girl + Hair, a Black-owned hair care brand, Wander Beauty, Hyper Skin, a Black-owned skincare brand, Sigma Beauty, and Maven Beauty, a new beauty brand exclusively sold at Nova Beauty. Pricing starts at $6 for makeup brushes by Maven beauty. So it’s safe to say that they are on the more affordable end of beauty.